SmallPict vs Smush: unlimited-site plans or per-site licenses
Smush by WPMU DEV is one of the most installed WordPress image plugins. The free version compresses images; Smush Pro adds next-gen formats and a CDN, priced by number of sites.
In short
Smush Pro is licensed per site, which adds up for agencies. SmallPict's paid plans cover unlimited sites from one shared quota, with AVIF from Starter up.
Feature comparison
| Capability / Feature | SmallPict | Smush |
|---|---|---|
| Sites | Unlimited sites on paid plans (Free: 1) | Pro priced by site count: 1, 3, 10 or unlimited |
| Output formats | WebP (Free), WebP or AVIF (Starter), AVIF + WebP fallback (Pro/Business) | WebP and AVIF serving on Pro |
| Max file size | 10 MB (Starter), 20 MB (Pro), 45 MB (Business) | 5 MB on free, up to 256 MB on Pro |
| CDN | Managed CDN with optional Cloud Offload on Pro (50 GB) and Business (200 GB) | Pro CDN with 119 locations, 50 to 500 GB by plan |
| API and SDKs | REST API and SDKs (Node.js, Python, Go, PHP, Rust, Ruby, Java) | WordPress plugin |
| Price | Free, then $7 / $19 / $39 per month | Pro from $36/yr (1 site), $60 (3 sites), $120 (10 sites), discounted when checked |
Competitor details checked against their public pages in October 2026. Plans change — check their site for current terms.
Try SmallPict on your own images
Keep your existing cloud storage and move to fixed monthly quotas.